A social network is a social structure made of individuals (or organizations) called “nodes,” which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.

Social network analysis views social relationships in terms of network theory consisting of nodes and ties. Nodes are the individual actors within the networks, and ties are the relationships between the actors. The resulting graph-based structures are often very complex. There can be many kinds of ties between the nodes. Research in a number of academic fields has shown that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals.

In its simplest form, a social network is a map of all of the relevant ties between all the nodes being studied. The network can also be used to measure social capital — the value that an individual gets from the social network. These concepts are often displayed in a social network diagram, where nodes are the points and ties are the lines.
Facebook is a social utility that connects you with the people around you. It allows you to upload photos or publish notes, get the latest news from your friends, post photos/videos on your profile, tag your friends and join a network to see people who live, study, or work around you.

In previous years email based viral marketing has been a cost effective method of delivering a marketing message to a large audience. Facebook is now a great opportunity to spread similar messages, with the added advantage of providing a viewer with an engaging experience. When your application is added or a person interacts with your application, it is relayed to their friends via the global news feed that is displayed each time you visit your Facebook profile. This leads to exponential growth that has been responsible for some of the best applications soaring in popularity after just a few weeks of exposure.

We can manage your Facebook Application in house from concept right through to delivery, scaling and maintenance. We use the latest agile methodologies and application frameworks to ensure development quality and timely project completion. We are fully aware of the latest techniques used for facebook application development and we can help place your application in the most popular apps like some the apps we have already built for our clients.

Some of our Facebook applications: